Entrepreneurship

Course Overview

Ever looked at some of the more powerful companies on the market right now and wondered how they started? In Manhattan Review’s Entrepreneurship course, you will learn how to develop and fine tune an idea, and turn it into a successful company.

Entrepreneurship is a rich multidisciplinary subject that lends itself to straightforward application in the field. However to be an entrepreneur one must be well versed in other business related disciplines. What’s more is that to be a successful entrepreneur, one must have the ability to use their knowledge and ideas proactively and creatively.

Specifically, you may learn the traits of “typical” entrepreneurs by looking at successful business ideas and their creators. We will cover some of the mechanics of entrepreneurship like Venture Capital, or

Angel funding. It may also be helpful to examine the role of the entrepreneur in economics to see the impact that an individual can have both on their industry and their nations economic growth or decline. It is important to ask, when looking at case studies, why was this person successful or unsuccessful? Was their business idea poor, was it their execution imprecise, or were they too ahead of the time. All of these are important to consider when entering the realm of entrepreneurship.

Then we will continue with projects like designing your own start up company. In order to do this successfully, you will have to be trained on flushing out an idea to its greatest potential and knowing how to pitch that idea. In order to formulate, evaluate, and then sell your business idea, it is essential that your writing, speaking, and presentational skills be developed to a level of sophistication as to both impress your investors and peers and clearly communicate your idea. Indeed, other than being an amalgam of business skills and disciplines, Entrepreneurship can be thought of as a means of personal creative expression as well as a means to personal financial growth and a way to leave a lasting mark on society and its economy.

Historically speaking, a successful entrepreneur needs to think beyond their training in management or accounting – to be an entrepreneur is by definition to think freely and creatively. It is to develop an idea that has not been done before and successfully implement that idea, sometimes running the risk of significant financial repercussions - the flipside being founding and running your own business. If you think you are a natural talent at recognizing and then further developing opportunity

With an understanding of business disciplines like finance, management, and the know how to ingratiate investors; any one with a good business plan or idea can be an entrepreneur. With some skill development and case study analysis you will be prepared to enter the business world with an innovative and well-formulated idea. With Manhattan Reviews Entrepreneur class under your belt, you just might be the next great business mind.

Topics Covered

• Traits of an Entrepreneur
• Venture Capital/Angel Funding
• Role of the Entrepreneur in economics and the market
• Designing a Startup
• Pitching an Idea
• Innovation: Destructive or Constructive
• Opportunity as a Construct
• Writing and presentation skills to woo potential investors and clients